How Can I Set Up An Online Business?

If you’ve been considering setting up an online business you’ve most likely been motivated by sheer volume of buying and selling that is now taking place on the internet.

More and more people are buying products and services online. And if you set up your own online business you can claim your cut of this expanding marketplace. Here are the 5 steps to follow to set up an online business.

1. Pick Your Market

If you’re going to set up an online business your first task is to determine what type of business it’s going to be. Are you going to sell products or services? You can sell your own products or you can sell products produced by other businesses who will pay you commissions on your sales. Or you may choose to set up a membership website or offer teaching and coaching services online.

Getting a website online isn’t as complicated as you may think. Initially you’ll need to purchase a name for your website (known as a domain name). Next you need to ‘rent’ some space on the internet (known as website hosting). Lastly you’ll need a software package that will make it possible for you to put written text, images, videos etc onto your website. There are many website building programs available that make this whole procedure very easy.

3. Get Visitors To Your Website

When you website is online you have to get potential customers to visit it. There are two main ways to do this. You can use free website traffic techniques or paid website traffic techniques. Both have their pros and cons and the most effective traffic tactic to use a mixture of both.

4. Develop A Customer List

It’s doubtful that your website visitors will want to buy anything from you on their first visit to your website. They may visit your website and never return. But obtain a visitor’s email address with a special email capture form, you can remain contact with them via email. Your emails can keep them informed about your business and encourage them to return to your website. If you offer something of value for free in return for someone’s email address they are more likely to give you their email address. This can be something as straightforward as a free report or eBook that is relevant to your industry.

5. Provide Value

The content material on your website and in your emails, articles or blog posts has to be more than continuously trying to sell. When you provide high quality, useful information to your target audience will come to know, like and trust you. Your prospective customers will then be more willing to buy from you and continue to be as loyal customers for many years.

Posted in Uncategorized | Comments Off on How Can I Set Up An Online Business?

Tips for Developing Astute Investing Skills

Learn to discern conflicting analyses, reports, and data as you research investing opportunities

As an investor, you must make decisions based on your study, research, and personal opinions and beliefs. You should not depend solely on the research and opinions of others. There is much good advice and information available to you.

However, there’s also a lot of differing information that you must cut through to make informed investing decisions. Here’s what you can start doing now:

Understand decisions made by entities independent of publicly traded companies

General Electric (NYSE:GE), through its Power & Water division, GE Hitachi, offers advanced and sophisticated technology for the nuclear energy industry. The GE Hitachi nuclear alliance unites GE’s design expertise and history supplying reactors, fuels, and services worldwide with Hitachi’s proven experience in advanced modular construction. This is all well and good.

Nonetheless, previously, the Canadian Press noted that, “A Federal Court ruling has thrown out the preliminary approvals for a series of new nuclear power reactors in Ontario.” Therefore, this is a case of weighing company initiatives against the landscape and mindset of the jurisdiction in which they operate, or may wish to operate with new projects. You must be aware of this when you invest.Understand the difference between company outlooks and what’s going on in the marketplace

Cameco (TSX:CCO) (NYSE:CCJ), regarding its long-term prospects was very positive about its outlook and the outlook for the uranium industry in general. The company did say in its 2013 annual report that any development or expansion of its remaining projects would depend on how market conditions develop. Cameco’s intention is to build up Cigar Lake and to expand the McArthur River/Key Lake operation.

Commercial production commenced in May 2015 at Cigar Lake with a total of 11.3 million pounds (100% basis) produced by the end of the year. The expectation is that the build up to licensed capacity of 18 million pounds per year will be in 2017.

What’s’ happening in the marketplace? In 2014, Mining.com reported that poor markets caused Cameco to put its Millennium uranium mine on hold. The highly prospective Millennium deposit is on the shores of Slush Lake in Saskatchewan. Cameco had asked the Canadian Nuclear Safety Commission (CNSC) to postpone a hearing scheduled in June 2014 into a licence application for the Millennium Mine project. The estimation is that this project has in excess of 50 million pounds of uranium.

Consider company strategies and the new economy

Sears Canada (TSX:SCC) Sears Holdings (NASDAQ:SHLD) never seemed to transform its operations as other retailers. Sears Canada dispensed some of its best stores and raised hundreds of millions of dollars in the process. Sears Canada was a mainstay in Canadian downtowns and major shopping malls.

The Company’s Toronto Eaton Centre flagship store became a Nordstrom (NYSE:JWN) store. Sears Canada has seen its target consumers taken away by bulk stores and higher-end retailers, not competing with them effectively.

Consider government reports

These are reports prepared by any level of government: federal, provincial/state, or regional or municipal. Oftentimes, federal government pronouncements paint a rosier picture than what is really happening in the economy. This is especially true at election time. You must look at what other government agencies are saying, not just the political figureheads of parties. Consider what U.S Federal Reserve Chairman Janet Yellen said in the past. She told the Joint Economic Committee of Congress that under present policies, the federal government’s deficits, “will rise to unsustainable levels.”

As an investor, you must consider what that will do to the U.S economy, the business environment, and businesses. By extension, what will this do in the coming years to Canada’s? When the U.S. rolls over, it typically nudges Canada who’s napping on its shoulder.

Due diligence means more than just studying the latest quarterly results of companies. It means studying and discerning between different government, economic, as well as marketplace reports that often are contradictory. It’s your responsibility to discern between the wheat and the chaff. If this means taking longer to make an investment decision, so be it. In the end, you will make a better investment decision.

Posted in Uncategorized | Comments Off on Tips for Developing Astute Investing Skills

Are You at Risk of Being “Uberized”?

If you’re like many Business Owners and Leaders you probably feel pretty good about the position you hold in your market… so did the taxi cab companies and drivers before Uber became a reality. Now they are scrambling and trying to find a way to survive… even to the point of trying to get political help in different cities to stay afloat.

Disruption and Commoditization have impacted virtually every industry today. There probably isn’t a single industry that hasn’t been impacted by a disruptive organization entering their market and stealing some of their market share. Uber is an excellent example but there are many others that have been equally disruptive. Companies such as LegalZoom have taken billions of dollars away from attorneys over the past several years. They captured and disrupted a document and transaction-based business and turned it into a commodity by substantially lowering the pricing of document preparation… impacting attorneys all over the country.

Amazon was an early disruptor to the entire book business… taking significant market share away from Barnes and Noble and Borders who were recognized giants in the book industry. And we certainly can’t forget about Blockbuster’s demise when Netflix entered the market. They were the unquestioned dominant leader in video rental and were virtually replaced overnight by an unknown company with a new disruptive business model that matched the needs of customers at substantial savings.

Even though these examples are in completely different industries there is one common thread that runs through all of them… they didn’t believe anyone could disrupt their dominance in their market. While it’s awesome to believe in your product or service, it’s dangerous to think there isn’t someone waiting in the wings to take away your position. Unlike any other time in history, we are now seeing new companies coming into traditional industries from many unrelated areas and establishing a disruptive model and capturing significant market share. This trend is only going to continue now that it has shown massive success over the past few years. So what can you do, as the leader of your business, to either avoid or minimize the impact of this potential disruption?

While commoditization is difficult to combat with products and services over a long period of time, there is at least one alternative that appears to withstand the test of time and delivers differentiation in the market… your CUSTOMER EXPERIENCE.

It is difficult to continually come up with new products and services to satisfy the ravenous appetite customers have today. Just when you think you have the best and leading edge product or newest service, someone comes in and “one-ups” you and takes away the leading spot. While you might remain there for some period of time, it is difficult to remain at the top for extended periods of time. Apple is one of the few that has been successful at this… but it took them many years of living in the shadow of Microsoft and others before they became the dominant leader. Today, Microsoft is in this unenviable position and trying to fight their way back to the top… especially in the race for the Cloud.

But these are behemoth companies… not the SMB market. They can throw billions of dollars at innovation and products and hope they find a winner. The small and mid-sized business (SMB) can’t be this frivolous with their cash and making too many product/service mistakes can wipe out a business before anything comes to fruition. The proven alternative to this madness is to focus on the ONE THING that is completely in their control to design and deliver… their CUSTOMER EXPERIENCE.

Customer Experience has both short and long term advantages. It is something that can be created and implemented within the year but last for many decades to come when implemented properly. And by properly I’m not talking about telling all your employees they need to be nicer to the customer… that never works for the long term… every company can be nice to their customers if they try. This isn’t the answer… this isn’t the differentiator… but it’s on the right track.

Creating a customized CUSTOMER JOURNEY that is built upon a very well defined Customer Experience Process (something we call Customer Experience Mapping) is what allows companies to reap these rewards for many years into the future. Think Disney… they created “the happiest place on earth” and continue to deliver this experience year after year after year. This didn’t happen by holding a meeting and telling all their employees and characters to be nicer to their guests… it happened because they have a very well defined Customer Journey that is built on a foundation of a well-designed and executed Customer Experience.

Nordstrom did the same thing many decades ago. They started selling shoes… then clothing… all at high prices. But they started with a very distinct process inside the organization for delivering an incredible customer experience day in and day out. Zappos followed this same model… sold shoes… one of the ultimate commodities in the clothing industry… and they dominate today. They don’t give discounts and silly things like “one day only” sales (every day)… they simply deliver a remarkable Customer Experience to every customer every day… and their customers love to buy from Zappos. And it has worked out pretty well when you consider they went from zero to over $1 Billion in revenues in less than 10 years and were sold to Amazon for more than a billion dollars. Not a bad model if you ask me.

One way to avoid being COMMODITIZED and losing customers is to design something even new entrants can’t copy… the experience you offer. If your Customer Experience is so incredibly amazing and remarkable… WOW… every single day with every interaction, this creates immediate differentiation and a long tail of success. It is the ultimate weapon against commoditization or even new entrants into a market. For a new disruptive entrant to take away market share they would need to be so much better and cheaper than anything you offered… which is difficult to do today. And for those of you that are saying to yourself right now, “Yea but we’re different, we do a good quality job and treat our customers well so we aren’t at risk,” I would offer you some instant advice… take the blinders off and get real with looking at your business. This is living in a fantasy world… this isn’t looking at your company from the eyes of your customer… they are seeing something very different. And if someone came into your market today and offered a completely different (and awesome) experience to your customers at or below your price they would be gone in a heartbeat.

Achieving long-term dominance doesn’t happen by “being nicer to your customers” and thinking you have created differentiation… you haven’t. Being CUSTOMER OBSESSED and creating a process based CUSTOMER JOURNEY that has a well laid out and documented CUSTOMER EXPERIENCE PROCESS at the heart of it is what will help you avoid being “Uberized.” This strategy gives you differentiation, uniqueness, and a special place in your customers heart and mind… it gives you the “long tail” of success.

I would strongly and passionately encourage you to learn more about why and how this is completely different than what you are probably doing today. If there was ONE THING TO FOCUS ON IN 2017 it would be to create a strategy based around a well-planned Customer Journey which incorporated an incredibly awesome Customer Experience by Mapping out all the experiences your customer will receive when they interact with your business (there are usually over 20 for most companies in the SMB market). If this is of interest and you want to learn more, let’s grab coffee and I can share how some of the best companies in the world have followed this path… for decades… and still dominate in their industries. I think you will find it a fascinating discussion…

Posted in Uncategorized | Comments Off on Are You at Risk of Being “Uberized”?

Marketing Trends To Follow

A business without marketing is like driving with your eyes closed. It’s because if you can’t tell anything about your products and services so you are not able to make a sell and therefore marketing is important in all aspects. It allowed you to know and understand the actual demand of the customer so you can sell the right products and services in a right manner that fits their need. So, what’s your strategy to stand out in the market in the year of 2017? Don’t get surprised, 2017 is around the corner and you have to tighten your belts and make a plan from now so you can win the cut-throat competition of the market and achieve all such goals which you are not able to attain this year. Content Remarketing: It simply stands for users who visited your website, but didn’t become a lead to bring them back to it. It bounced visitors into leads, increase brand recalls and effectiveness of SEO (Search Engine Optimization) and content marketing. Therefore, you must follow the content Remarketing trend in the year 2017 to achieve your target like a pro.

Mobile Website Ruling The World: Another thing you need to include in your 2017 marketing strategy is a mobile-friendly website. If you really want to rule the market and be in the each and every home so you have to switch to a mobile-friendly website. If you are not using mobile marketing to search new audience so you are actually losing all such opportunities which your competitors gain instead.

Video Marketing Is The Rising Star: Without any doubt, one good video can lead a massive social following because of people likely to watch a video instead of reading a page of text. It is an effective way of communication that allowed you to target a wider audience and therefore, you should include it in your marketing plan to win the ever-changing market competition. Storm The World By The Power Of Social Media: Social Media Marketing is about communicating with a wider audience. It allowed you to win the market and boost your position over the World Wide Web and increase your reputation.

All above points help you to make a winning strategy for the year 2017 which actually gives you the result that leads your business at a higher level. So, what are you waiting for? Make a plan as soon as it possible so you can implement it with confidence to achieve your goals.

Posted in Uncategorized | Comments Off on Marketing Trends To Follow

Private Jet Detailing And Aircraft Cleaning Entrepreneurs Have Good News

The general aviation sector has been in the doldrums for quite a while. Some blame this on increased FAA (Federal Aviation Administration) regulations, much of which occurred after 9-11 to protect airports from potential terrorists, unfortunately these increased security requirements and increased regulations have stifled the general aviation (GA) sector. The economic crashes of 2000 and 2008 didn’t help, although in 2003 the economy was flying high thanks to Bush Tax Cuts and stimulus, then it hit a wall again and didn’t really do well until the run-up just before the 2008 crash.

The GA sector has only slightly recovered since then but not back to its 2003 highs. When Obama got elected he railed against Corporate Jets and Corporate Fat Cats which hurt jet sales and new aircraft sales. Remember when congress went after the Auto Makers for flying their corporate jets to Washington DC to beg for bailouts? Public sentiment against GA was at an all-time low. All of this had hurt aircraft cleaners and jet detailers – it made it tough to make money, but it looks like things are changing and the number of GA Aircraft is increasing. This new Trump Administration is pro-Aviation unlike the Obama Administration. Cutting corporate taxes will also help GA and jet sales. It looks like clear skies ahead for those in the General Aviation services business.

There was a great article in AIN – Aircraft International News – December Edition titled; “UBS Bizjet Index Sees Post-election Surge,” by Chad Trautvetter posted on December 12, 2016 which noted the following facts; The new Trump Administration in the U.S. is widely seen as a positive, with 61 percent of those surveyed expecting the outcome of the U.S. presidential election to ultimately be positive for the business jet market, while 11 percent don’t see a positive impact and 28 percent are uncertain. In fact the article went on to note that there was an increase of between 44-49% increased orders for private jets over last year. Many of those aircraft will be delivered by 2018, and the backlog will increase used aircraft sales and current new inventory. More aircraft certainly means more aircraft to clean and more new aircraft means more corporate detailing customers as well. Meanwhile, along with the fractional jet market, we see jet air-taxi services on the increase as well as Uber style aircraft ride-sharing plans smaller companies can buy into. All of this means the GA sector is ready to take off again and that’s good for business.

Posted in Uncategorized | Comments Off on Private Jet Detailing And Aircraft Cleaning Entrepreneurs Have Good News